During the two deals, the brand’s headquarters shifted from Connecticut, to Dallas, then back to Connecticut, with personnel and overall company culture shifting as well. This year, Barcelona’s ownership finally matches the stability of its brand culture.Īfter being sold to Del Frisco’s along with its younger-sibling concept bartaco in 2018, the tapas bar chain was sold again last summer, this time to L Catterton. That’s not the intention or the goal,” CEO Adam Halberg says. There will always be evolutions and improvements, but the customer won’t ever visit and think that we’ve changed the restaurant. further emphasize Barcelona’s thorough processes. Menus that vary from location-to-location and a host of thoughtfully retrofitted historic locations across the U.S. The brand’s 400-plus wine list-a labor of love that involves not only choosing a set of mostly-Spanish wines, but also setting up a domestic distribution network for small wineries used-is evidence of this slow-burning approach. “We’re able to go aggressively far into the core elements that create the magic in our restaurants because of relationships and systems we’ve built over time.” “There’s always a conversation about change, but I think there might be a conversation about the things we’re saying no to, or not adopting,” says Drew McConnell, the 18-location concept’s senior brand manager. Looking ahead at 2020, the Barcelona Wine Bar team is more excited about the changes they aren’t making than about a laundry list of upcoming updates.
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